Health Content and Service Delivery
Nothing is more frustrating than not being informed about the quality of the services you receive. That's why URAC works with the companies it accredits to ensure that you are well informed about the facts. What's more, URAC has reviewed the Web site's operations to make sure they are adequately structured so you will receive quality services every time. Seeing the URAC Seal is an indication that you can expect to receive Five Star Health Service and Five Star Health Content from the site you are visiting.
Frequently Asked Questions
Does URAC guarantee the content of a Web site it accredits?
No. URAC reviews the process that a health Web site uses to develop health content. However, URAC accreditation is not a guarantee of the reliability of health information on a Web site.
If URAC does not guarantee content, how does it promote health content that is credible and reliable?
By reviewing the processes the Web site uses to develop content, and checking that the Web site has research or other data to back up it health claims, URAC promotes quality health information.
Can health Web sites post content on alternative forms of medicine and still be URAC accredited?
Yes. As long as a Web site supports its health information with research or other reliable data, it can be URAC-accredited.
What does URAC look for in editorial policies to ensure that quality content is the outcome?
According to URAC Standards, the editorial policy must include the qualifications of content authors, and the process for content approval.
Sometimes I can’t tell the difference between advertising and content on a site. How do URAC’s Standards help to make this clearer?
URAC standards require the site to clearly distinguish advertising from health content. If you think the Web site is confusing the two, please contact URAC through this Web site.
How do URAC’s Standards ensure that health services delivered over a Web site are of high quality?
URAC standards address the processes the Web sites use to deliver health services. For example, the URAC standards require that health professionals adhere to their professional codes of conduct when delivering health services via a Web site.