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April 26, 2018
1:00 pm - 2:30 pm
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In today’s healthcare environment, performance measurement is becoming more important to policy makers and clinicians. Performance measures demonstrate the value of health services provided, and are becoming increasingly significant as results will be used for reimbursement and to ensure quality while controlling healthcare costs.

But measures and the process of measurement can be confusing. What are performance measures and why should we measure? How are they calculated? What are the different types of measures and how are they selected for use in URAC accreditation programs?

Join the Quality, Research and Measurement team at URAC for this 90-minute webinar that will demystify measures, and give you a solid understanding of what they are and why it’s important to measure. You will discover:

  • Approaches to defining and conceptualizing quality of care
  • Three types of measures, how they are calculated, and the problems and implications of each
  • Why it’s important to measure
  • Data sources for quality measurement
  • URAC’s quality measurement strategy and process
  • How measures are selected
  • URAC’s measures submissions process


Marybeth Farquhar, Vice President of Quality, Research & Measurement

Marybeth is responsible for conceptualizing and implementing URAC’s strategy for measurement and research. Marybeth has more than 30 years of experience in the field of nursing and healthcare administration, research, and quality measurement. Prior to her tenure at URAC, she was vice president of performance measurement at the National Quality Forum and was responsible for strategic oversight of the consensus development process.

Eleni Theodoropoulos, Director of Quality & Measurement

With more than 13 years in healthcare and 18 years in information technology, Eleni recognizes the challenges associated with data collection, measurement, technology, and the impact to healthcare consumers. At URAC, she is responsible for managing all aspects of performance measure development, selection, and implementation as well as directing the technical aspects of measure maintenance, data collection, and platform/software development. She leads URAC’s Measures Advisory & Research Group – a multi-disciplinary team of external stakeholders that evaluates new measures for introduction, inclusion, or retirement into 10 of URAC’s accreditation programs.

Joshua Spofford, Quality Manager, Quality, Research & Measurement

Joshua oversees URAC’s Quality Council, including the collection and analysis of URAC’s own internal performance data, and carries out organizational improvement projects based on strategic priority. He is certified as a Lean Six Sigma Black Belt, and he specializes in systematic evaluation and optimization of work processes to improve the products and services that URAC delivers. Prior to his current role as quality manager, Josh served as operations analytics manager for more than five years for Accrediting and Client Services.

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