Jeffrey Carr, vice president of sales and marketing at URAC, has more than three decades of experience specializing in health care business development, marketing, sales, and commercialization of “startup” services. As Inova’s Corporate & Consumer Services Growth Officer, Jeff was responsible for seeking new opportunities and revenue to deliver traditional and innovative health care services in a variety of consumer, employer, producer and new market settings. Jeff directed strategic business partnerships, employer and physician sales, marketing, growth and contracting efforts. Under Jeff’s leadership, he secured $450M+ in new business and revenue for Inova during his tenure. He was the co-founder of Inova VIP360, a consumer and employer-based concierge subscription membership program. He also served as the “Go to Market” leader, trainer and marketing expert with Aetna to rollout new business entity, Innovation Health and also directed Inova’s marketing and physician call center.
Jeff had several years of Public Relations experience prior to joining Inova. He has also consulted across the U.S. as a resource and subject matter expert for dozens of organizations to include The Advisory Board, Forum for Health Care Strategists, Northern Virginia Technology Council, Washington Business Journal, Washington Post, Lakeland Health, Robert Wood Johnson, George Mason University and East Stroudsburg University.
Jeff is very active in the community serving on boards and volunteering for dozens of organizations.