Quick Links
3 easy steps to begin your URAC accreditation
A hospital’s website has always been important for communication, but the pandemic has escalated their use as the primary gateway for patients to learn about hospital services and medical conditions. Accreditation helps hospitals ensure high quality content as well as advanced privacy, and security.
- Lois Elia, System VP (Retired), Advocate Aurora Health
Health Web Site Accreditation Overview
Over the past decade, the availability of consumer health information online has increased exponentially. Organizations that post health content have the burden of offering information that is trustworthy, while readers have the burden of trusting that information.
The organizations that earn the Health Website Accreditation from URAC demonstrate they go the extra mile to voluntarily meet the highest standards in the industry in delivering evidence-based health information reliably and safely.
Health Web Site Accreditation Benefits
For management and staff alike, the prestigious URAC-accredited health website brings numerous benefits, to include:
- Provides assurance to readers and stakeholders that your content is based on reliable scientific evidence and sound editorial and advertising policies
- Delivers risk management peace-of-mind with standards and procedures that manage potential liabilities related to consumer personal information, website privacy and security, conflicts of interests and other factors
- Presents a valued credential of quality that shows your organizational high standards and capabilities
- Supports consumer access and organizational health equity efforts by accommodating diverse populations
Process: What to Expect
At URAC, our accreditation process is more than collecting metrics and checking boxes. URAC offers your organization a collaborative, comprehensive learning experience designed to enhance knowledge and promote quality practices.
The program helps highlight the work your organization already does to support virtual tracking and monitoring of patient data.
Who May Apply?
Organizations that provide health content to consumers—to include health plans, hospitals, health systems, care management companies, health care associations and publishers—are encouraged to apply.